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10 Easy Steps to Translating Your Website and Transforming Your Reach

In today’s globalized digital landscape, a multi-lingual website is no longer just a luxury—it’s a necessity for businesses aiming to reach a wider audience. As the world becomes increasingly interconnected, catering to a multilingual audience can set your website apart. But how do you effectively incorporate multiple languages without sacrificing user experience or SEO rankings?

Welcome to the ultimate guide on best practices for multi-lingual websites, curated exclusively for readers.

Here’s a step-by-step guide considering both User Experience (UX) and Search Engine Optimization (SEO):

1. Content Translation:

UX: Always opt for native or fluent speakers for translations. Avoid direct translations using online tools as they can lead to context errors.

SEO: Google can penalize for poor quality translations. Ensure high-quality content in every language.

2. URL Structure:

There are mainly three options for structuring URLs:

  • Subdomain:
  • Subdirectory:
  • Country Code Top-Level Domain (ccTLD):

UX: All three methods are acceptable, but subdirectories or ccTLDs can feel more integrated into the main site.

SEO: All methods have their pros and cons. Google treats subdomains as separate entities. Subdirectories are seen as part of the same domain, which can consolidate domain authority. ccTLDs are explicit for geographic targeting but require managing multiple domains.

3. Language Selector:

UX: Place it prominently, ideally at the top of your website. Use familiar flags, language codes (e.g., EN, ES), or full language names.

SEO: Search engines can crawl and understand these selectors, so ensure they are not hidden behind JavaScript actions.

4. Hreflang Tags:

SEO: Use the hreflang attribute to tell Google about the language and geographical targeting of a page. This can prevent duplicate content issues and ensures the correct language version is shown in search results to users.

5. Avoid Automatic Redirection:

UX: Don’t force users into a language version based on their location or browser language. It can be frustrating if they wish to use another language.

SEO: Googlebot primarily crawls from the US, so auto-redirect might prevent it from seeing your other language/country versions.

6. SEO Content Strategy:

Recognize that search behaviors and popular keywords can vary between languages. When optimizing for SEO, consider keyword research in each language.

7. Localize Beyond Translation:

UX: Beyond just translating content, consider local customs, culture, currency, dates, and formats.

8. Design Considerations:

UX: Some languages, like Spanish, may have longer translations for the same content. Ensure your design can accommodate these without breaking or looking cluttered.

9. Ensure Search Engines Can Crawl All Versions:

SEO: Keep all versions accessible. Avoid using cookies or scripts to show language versions. Ensure all versions are linked and can be crawled and indexed.

10. Test and Gather Feedback:

UX: Regularly test your multi-lingual site from a user perspective. Gather feedback from native speakers to ensure the translations and overall UX are on point.

Lastly, monitor the site’s performance in search engines for each language, adjusting your SEO strategy as necessary. Remember, a multi-lingual website requires ongoing attention to ensure every audience segment is well-served.

Crafting a multi-lingual website is an ambitious undertaking, but with the right strategies in place, it becomes a powerful tool to engage a global audience. Prioritizing both user experience and SEO ensures that your content resonates with users while remaining visible in search results. As you embark on this journey, let this guide be your compass.

Remember, at, we believe in building websites that are not just multilingual, but multicultural, offering a truly inclusive digital experience.

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Deborah is a journalist, writer, website designer and Search Engine Optimization (SEO) specialist living in Mount Pearl, Newfoundland and Labrador.

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